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Timeouts / slow page
Trace latency from the budget you gave the auction (bidderTimeout, failsafeTimeout) through identity auctionDelay and slow individual adapters, deciding whether to widen the budget or prune the cost.
Step 1
Is bidderTimeout large enough for your bidders to respond?
What to check
Read pbjs.getConfig("bidderTimeout"). Compare it to per-bidder response times in pbjs.getBidResponses() / the network waterfall. If many bids land just after the timeout, the budget is too tight and good bids are being discarded.
Prebid config analyzer →What did you find?