Learn header bidding.
Six tracks, 28 modules, beginner to advanced. The hands-on parts run against the live Bidcliq Academy audit, the supply-chain track on real publisher domains.
What do L1–L5 mean?depth, beginner → expert
Each module carries a depth band. A range like L3–L4 means it spans two.
- Foundations
- Vocabulary and the big picture. No prior ad-tech assumed.
- Practitioner
- The hands-on basics you use day to day.
- Intermediate
- Real configuration and the trade-offs behind it.
- Advanced
- Optimization, edge cases, and running at scale.
- Expert
- Architecture and deep specialization.
What header bidding is, why it exists, and the auction landscape.
The open-source Prebid wrapper.
- L2B1What Prebid.js is and the wrapper concept
- L2B2Ad units and the OpenRTB shape of a request
- L2-L3B3Bidder adapters and bidder params
- L3B4The auction lifecycle and bidsBackHandler
- L3B5Timeouts
- L3B6Price granularity, bucketing, and targeting key-values
- L3-L4B7GAM line-item setup
- L3B8Modules, analytics adapters, and config (setConfig)
ads.txt, sellers.json, schain, and SPO. This is the live Bidcliq Academy lab.
Floors, first-price, bid shading, identity, and privacy.
Prebid Server, cookie sync, video, CTV, PMPs, and deals.
Latency, ad quality, measurement, and failure modes.
AI agents that discover, buy, and sell media, and the protocols underneath.
The open protocol an agentic media buy actually runs on.
The IAB Tech Lab agentic roadmap: ARTF, Agentic Audiences, and the registry.
Publisher ad-ops
Run the publisher stack
Build the wrapper, then the economics, then operations.
Start at A1Supply analyst
Bidcliq-native, fastest to the live audit
Reaches the live engine right after A1, C1, C2.
Start at A1Agentic specialist
AdCP and the IAB Tech Lab agentic stack
Foundations, then the agent protocols, AdCP, and AAMP.
Start at A1Architect / expert
The complete traversal
Every track in order, the full L1 to L5 path.
Start at A1