Practice

Practice / open response

Read a real audit and brief a buyer

Read the supply-chain audit below, then write a short briefing for a media buyer. It is graded against a rubric, with a model answer to compare. Signed-in attempts count toward your progress.

41grade F
Audit digest

dailyscroll.example

Bloated & Opaque • most recent crawl

ads.txt lines
480
Unique SSPs
63
Unauthorized
102 (21.25%)
Direct share
28%
Reseller share
72%
Duplicates
37
Confidential
14
Unresolved SSPs
5
Top issue categories
  • UNAUTHORIZED×102
  • DUPLICATE×37
  • CONFIDENTIAL×14
  • UNRESOLVED_SSP×5
Example unauthorized sellers
  • openx.com, 540199976, RESELLER
  • pubmatic.com, 161214, RESELLER
  • rubiconproject.com, 24008, DIRECT

These account IDs were declared in ads.txt but are not listed in each SSP's sellers.json.

Your task

In 4 to 6 sentences, brief a media buyer on why this publisher's supply chain is risky. Name the two most serious issues and explain their concrete impact on the buyer's bids. Cite the real numbers from the audit. Write for a buyer, not an engineer.

needs ANTHROPIC_API_KEY